Cart (0)

STORIES

From the workshop. Once a week.
April 2026 — "Spring Tune-Up"
Wax
April 7 · Wk 1 · 4 min read
Meet Willie: The Origin Story
How a chihuahua and a garage in Puka Cove became a wax brand. (Spoiler: Willie deserves more credit than I do.)
Read Post →
Wax
April 14 · Wk 2 · 5 min read
What Is Base Coat (and Why It's the Most Skipped Step)
The unsexy bar that makes every other bar work. If you've never used one, this post is for you.
Read Post →
Beach Life
April 21 · Wk 3 · 4 min read
Sunrise at the Pier: 5 Reasons to Surf Before 7 AM
Empty lineup. Glassy water. The pier all to yourself. Here's why the early call is worth the alarm clock.
Read Post →
Tips
April 28 · Wk 4 · 6 min read
How to Read a Surf Report Without Lying to Yourself
Swell direction, period, wind, tide. A beginner's guide to actually understanding the report (not just hoping).
Read Post →
May 2026 — "Surf School Stories"
Tips
May 5 · Wk 1 · 5 min read
Five Mistakes Every Beginner Surfer Makes
From a guy who used to teach lessons. Real mistakes from real first-timers, and how to skip them.
Read Post →
Beach Life
May 12 · Wk 2 · 4 min read
The Beginner Bundle: Surf Mom's Day Gift Guide
What to gift the mom who just took up surfing. ($15 to $80 range, all real Willie's bundles.)
Read Post →
Tips
May 19 · Wk 3 · 5 min read
Paddling Out: A Drill That Actually Builds Endurance
Stop hitting the wall halfway out. A 10-minute pre-session warmup that pays off every time.
Read Post →
Beach Life
May 26 · Wk 4 · 4 min read
Local Surf Schools We Like (and Why)
Three schools we've worked with, what they do well, and what to look for in a first lesson.
Read Post →
June 2026 — "Sunrise Sessions"
Wax
June 2 · Wk 1 · 4 min read
Cool to Warm: When to Switch Your Wax
Water just hit 65°F at HB. Time to swap bars. Here's the rule of thumb (and why most people get it wrong).
Read Post →
Beach Life
June 9 · Wk 2 · 3 min read
Willie's Day at Pelican Bluff: A Photo Essay
Twelve photos. One chihuahua. One longboard. One beach cleanup he was definitely not actually helping with.
Read Post →
Pro
June 16 · Wk 3 · 6 min read
Local Pro Spotlight: Puka Boardriders
A Q&A with one of HB's finest. Boards he rides, wax he uses (yes), where he goes when he wants to actually get waves.
Read Post →
Wax
June 23 · Wk 4 · 5 min read
Why Warm Water Wax Is Not Tropical Wax
Five degrees. That's the difference. Stop using tropical in 70°F water — your board hates you for it.
Read Post →