ABOUT

Hi. I'm Jerry. I run a small technical-services business and have for fifteen years. Most of my career has been helping small businesses with the technology side of running things — networks, computers, security, the stuff most owners can't be bothered to learn.

Here's the thing I noticed after a decade of that work: almost every small business owner I worked with had the same marketing problem. They knew they should be posting consistently. They had ideas. They started strong. Three weeks in, life got busy and the blog went silent. Then the social. Then the newsletter never went out. By the time they re-started, they'd lost momentum and confidence.

I had the same problem with my own business. So I built a process to fix it for myself first. The process isn't fancy. It's a structured way of deciding what to post and when, then sticking to it. The trick is the planning — when the plan is already done, executing is just work.

Now I help other small business owners do the same thing through Jerry's Content Workshop. Sometimes that means handing them a plan and they run with it. Sometimes it means I write the content and they review it. Sometimes it's somewhere in between. I'm not a marketing specialist. I'm a small business owner who figured this part out and decided to share what works.

— Jerry

1 I'm a small business owner, not a marketing guru

I run an actual small business with the same problems you have. Cash flow. Customer service. Being on call. Wishing the website was prettier and never finding time. I'm not selling you a process I learned in a marketing program. I'm sharing the one I built so I could keep doing the rest of my job.

2 The work sounds like you, not me

Voice-matching is the part most marketing services skip. Mine starts there — a 30-question deep-dive, listening to how you actually talk, capturing the words you'd never use. By the time I write a post, the voice is already locked. You read it and think "yeah, I'd say that."

3 One person doing the work

It's me. I do the writing, I read your email, I make the changes you ask for. If something needs fixing, I'm the one fixing it.