A few questions so we can build content that actually fits your shop, your customers, and your goals.
Hey Kai — before we start creating any content, we want to make sure we're building it around your business, not our assumptions. These questions help us understand who your customers are, what you want more of, and how your shop actually works day to day.
There are no wrong answers. Short answers are fine. If something doesn't apply, skip it. You can type right into this page and everything saves automatically.
0 of 12 answered
Your Clients
Question 1
Who are your current customers? What's the typical mix?
Beginners vs. weekend regulars vs. pros, age range, locals vs. road-trippers, retail vs. wholesale (surf schools). Just paint us a picture of who's buying in a typical month.
Question 2
What products do most customers come in for?
Is it mostly cold-water bars? All-temp? Custom blends? Wholesale packs? What's your bread and butter — the thing you sell most often?
Question 3
Who do you want MORE of?
More pros? More surf schools? Younger riders? A specific blend you'd like to sell more of? Or just more of the same?
Question 4
How's demand right now?
This changes the whole content strategy. Drumming up new orders is different from upgrading existing customers to bigger packs.
Your Shop
Question 5
What do customers say they love most about your wax?
The compliments that come up again and again. Is it the consistency? The fact you actually surf? That you mix it yourself? That it lasts longer than what's on the shelf? Whatever they tell you — that's what we should be saying in the content.
Question 6
How do people find you right now?
Check all that apply. This tells us what's already working and where there's room to grow.
Question 7
What makes customers come back (vs. one-time buyers)?
What keeps them loyal? And is there a type of customer who tends to NOT come back? Understanding retention helps us target the right people.
Your Goals
Question 8
Are there products you'd like to promote more (or phase out)?
Maybe you love mixing custom cold-water blends but don't get enough orders. Or you're tired of just selling basic all-temp. This helps us know what to highlight in content.
Question 9
What would success look like a year from now?
More customers? Higher-value packs? A waitlist on custom blends? Wholesale to surf schools? More recognition in Puka Cove? Just a clearer online presence? There's no wrong answer.
Question 10
How do you feel about social media right now?
Honest answer. Love it? Hate it? Don't have time? Post when you remember? This helps us figure out how much we should be doing FOR you vs. WITH you.
The Details
Question 11
Tell us about your wax line — what's in it, and why does it work?
We know you mix it yourself with a beeswax base. We'd like to reference your formulation naturally in content, but want to get the "why" right. What makes it different from what's on the shop wall? Do customers ask about ingredients?
Question 12
Anything else we should know?
Things that make your shop unique. Pet peeves. Things you'd never want us to say. Customers you DON'T want. Anything at all — the more we know, the better the content.
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