Phase 2 · coming after the free-resources wave

WORKSHOPS

Hands-on mini-workshops on the parts of small-business marketing where most owners get stuck. None of these exist yet — this page is a heads-up about what's planned, in roughly this order.

First out of the gate

Who Is Your Target?

The free one-page worksheet is live now. The longer hands-on workshop comes after that.

Phase 2

Stop marketing to "everyone" — figure out who actually buys

A short workshop that walks you through the audience-research process I use with paying clients, so you can do it yourself in a couple of hours. No templates that don't apply to your business — actual exercises that produce a usable answer at the end.

What you'll walk out with:

Three or four specific customer personas — with names, ages, jobs, and what brought them to you
Where each persona actually spends time online (not "Facebook," but which Facebook)
The words they use to describe what you sell — usually different from yours
What stops them from buying — the part most marketing skips

No timeline yet. Drop me a line and I'll let you know when it's getting close. No drip sequences — one email when it's ready.

Get on the list

Down the road

Other workshops in the queue

Roughly in this order. Subject to what you tell me you actually want.

Building Your Voice — capture how you actually talk and lock it in so every post, blog, and email sounds like you.
The 12-Month Calendar — turn your business into 52 weekly topics without staring at a blank spreadsheet.
Realistic Engagement — what numbers small businesses should actually expect, and how to make them better.
Phone Photography for Your Business — make your iPhone photos look intentional instead of accidental.
Newsletter Without the Anxiety — a monthly newsletter you can write in 30 minutes that customers actually open.