One-page worksheet
Who Is Your Target?
Stop trying to talk to everyone.
A front-and-back PDF that walks you through finding the customer pattern hiding in your own client list. Front explains the idea. Back is the worksheet.
- Why "everyone" isn't an audience — the 2% problem
- Your last 5 best customers
- Spot the pattern (8-point checklist)
- The anti-customer
- The one-sentence target
PDF · 2 pages · ~30 minutes with a pen
One-page planner
Build Your Hashtag Pool
A pool, not a list.
Front explains why a small categorized hashtag pool beats picking fresh tags every post. Back is where you build yours — brand, industry, topic, audience, local — once, then mix from for a year.
- The 5-bucket pool: brand · industry · topic · audience · local
- How many tags by platform (FB, IG, LI, TikTok, X, YouTube, GBP)
- The two rules that fix most hashtag mistakes
- What to leave out — and the GBP truth most owners miss
PDF · 2 pages · ~20 minutes with a pen
Sample · landscape PDF
A Year of Content (sample)
What mapped content looks like.
A one-page colorful calendar showing 48 monthly themes for a sample small business — "Pioneer Carpentry Co." — across 4 rotating pillars. Pair it with the blank template →.
- 4 pillars × 12 months = a full year on one page
- How a topic becomes a "post family" across blog, social, newsletter, and GBP
- The W1 → W2 → W3 → W4 rotation that keeps it from going stale
- An honest filled-in example to get your wheels turning
PDF · 1 page · landscape, 11 × 8.5"
Blank template · landscape PDF
Your Year of Content (blank)
Print it. Pen it. Pin it up.
The same grid as the sample, empty — for your business. Pick your four pillars, fill in 48 monthly themes, hang it on the wall. Don't overthink it; that's the point of the grid.
- Four labeled pillar slots — you name them
- 48 ruled cells, one per month per pillar
- "For: _________" line so you can make it yours at the top
- 3-step "how to fill it in" guidance, no methodology overload
PDF · 1 page · landscape, 11 × 8.5"