One-page worksheet
Who Is Your Target?
Stop trying to talk to everyone.
A front-and-back PDF that walks you through finding the customer pattern hiding in your own client list. Front explains the idea. Back is the worksheet.
- Why "everyone" isn't an audience — the 2% problem
- Your last 5 best customers
- Spot the pattern (8-point checklist)
- The anti-customer
- The one-sentence target
PDF · 2 pages · ~30 minutes with a pen
One-page planner
Build Your Hashtag Pool
A pool, not a list.
Front explains why a small categorized hashtag pool beats picking fresh tags every post. Back is where you build yours — brand, industry, topic, audience, local — once, then mix from for a year.
- The 5-bucket pool: brand · industry · topic · audience · local
- How many tags by platform (FB, IG, LI, TikTok, X, YouTube, GBP)
- The two rules that fix most hashtag mistakes
- What to leave out — and the GBP truth most owners miss
PDF · 2 pages · ~20 minutes with a pen
Sample + blank · landscape PDF
A Year of Content
Sample on the front. Blank on the back.
A two-page landscape PDF. Front shows what mapped content looks like — 48 monthly themes for "Pioneer Carpentry Co." across 4 rotating pillars. Back is the same grid, blank, for your business. Print it double-sided.
- Front: a worked-out year on one page (with a big SAMPLE stamp so it doesn't get confused for yours)
- Back: 4 pillars × 12 months = 48 cells to fill in
- The W1 → W2 → W3 → W4 rotation that keeps content from going stale
- "How to read it" + "how to fill it in" guidance baked into each side
PDF · 2 pages · landscape, 11 × 8.5"