Marketing shouldn't be your second job.

JERRY'S
CONTENT WORKSHOP

I plan a year of marketing for small businesses, write the content in your voice, and schedule it at a pace you can keep. Blogs, social, newsletters. The whole thing.

See How It Works

Here's the deal

You run a small business. You know you should be posting more, blogging more, sending newsletters more. You also know you don't have time, you don't love writing about yourself, and you've tried three "social media tools" that turned into another tab to ignore.

I do this for a living. I sit down with what you've already got — your story, your customers, your style — and build a year of marketing on top of it. You review the drafts, we adjust, I schedule, and you go run your business.

That's it. That's the whole pitch.

Three ways in

Pick the door that fits

Free reading, paid mini-workshops, or done-for-you. Same workshop, different amounts of help.

See the work

A worked example, end to end

Real client work stays private — so I built one I could share.

The demo
Willie's Surfboard Wax

A small-batch surf wax brand built end-to-end as a worked example — 52 weekly blogs, 12 newsletters, 200+ social posts, a sample storefront, the audience strategy, and the full review workflow. Same depth as a real engagement, same paper trail.

Click around. Read the strategy, skim the calendar, open the workbook. Then decide if you'd want this for your business.

Open the demo →
Why this works

Four things most marketing services don't do

It sounds like you

Voice-matching is the whole point. Before I write anything for you, I read what you've already written, listen to how you talk to customers, and capture how you actually sound. The blogs read like you wrote them. Same with the newsletters and the social posts.

One workbook, not seventeen tools

Everything you need to review lives in one HTML file with tabs. Strategy, blogs, social, newsletter, calendar, review checklist. Open it in any browser. No login. No "where did we put that?" The workbook is the CMS.

A pace you can keep

Most small businesses don't fail at marketing because the strategy was wrong. They fail because nobody can sustain "post three times a week" forever. I plan a pace that fits real life — and I'm the one who keeps it going.

One person doing the work

It's me. I do the writing, the planning, and the scheduling. When you email, you're emailing me. When you want a change, I'm the one making it.

52
Weekly blog posts
12
Monthly newsletters
200+
Social posts a year
1
Workbook with all of it

Who's Jerry?

I'm a small-business owner who spent fifteen years running a tech-services business and figured out, the hard way, how to be consistent at marketing. The Workshop is what that figuring-out turned into. The same process works whether your business is across town or across the country, in any industry.

→ Read the longer version

From the workshop

What I'm thinking about lately

Four pillars in rotation. New post every Tuesday.

Pillar 1
Strategy

Audience, SEO, voice, positioning. The thinking part.

Pillar 2
Mechanics

Timing, hashtags, rotation, platforms. The machinery.

Pillar 3
Reality

Engagement truth, what actually works, what doesn't.

Pillar 4
Production

Photos, video, voice, tools. The making.

Read the blog →
Ready when you are

Two ways to start

Want to see what you'd get? Open the demo. Want to talk about your business? Drop me a line.

Open the demo Get in touch